MK365 “The Disney Class”

MK365 Disney

This course builds on the knowledge acquired in MK363 Brand Loyalty through Digital Media on how to develop and build brand loyalty through digital media like websites, social media, mobile apps and emerging technologies. Students will focus on the relationship between digital media, user experiences, and brand loyalty. Case studies will be used to illustrate how individual brands use digital media to develop and build brand loyalty culminating with an interactive case study of Walt Disney World. Students will have the opportunity to visit Walt Disney World for 5 days and 4 nights as part of this course.

Online Resources

Quick Links to Class Sessions

Team Sites

Class Session 1, 9/29: Class Introduction and Team Formation

Class Session 2, 10/6: My Disney Experience

Class Session 3, 10/13: Introduction to WordPress

Class Session 4, 10/20: RFID Guest Speaker

Class Session 5, 10/27: Park Research 

Class Session 6, 11/3: FastPass+ Session

6:00 am, November 9:

  • Book FastPass+ attractions on MyDisneyExperience

Class Session 7, 11/10: Client Family Update

Class Session 8, 11/17: Data and the Magic Band

Class Session 9, 12/1: Taking Your WordPress Site On the Road

  • WordPress troubleshooting
  • Using IF, WordPress, Twitter, and Instagram

Class Session 10, 12/8: Presentations and Final Trip Planning

While in Walt Disney World

Monday, January 9

Tuesday, January 10

Wednesday, January 11

Thursday, January 12

  • Leadership Strategies at Epcot (7:45 am)
  • Hollywood Studios (pm)
  • Lunch at Mama Melose’s
  • Fantasmic (7:00 pm)
  • Assignments:

Friday, January 13

  • Free time at Disney’s Old Key West Resort, Disney Springs, or a park of your choice
  • Leave for MCO (~5:30 pm)
  • Depart MCO for MDW (8:30 pm)
  • Arrive at MDW (10:15 pm)
  • Assignments:

Final Requirements Back on Campus

Previous Team Sites